Founded 2003 in Cali, Colombia, Johanna Ortiz has spent the past two decades growing organically and sustainably, stitch by stitch, collection by collection, and most importantly, person by person. The brand has developed a distinct creative language rooted in feminine power and a celebration of the exquisite. Each piece, precise in construction and exuberant in spirit, embodies the JO aesthetic.

Built on a foundation of community and purpose, the brand fosters social inclusion and positive impact by nurturing local talent, preserving artisanal knowledge, and celebrating unique craftsmanship within a framework of inspired creativity.

With a commitment to social causes and the empowerment of women, the team now comprises more than 460 individuals, 78% of whom are women, many of whom serve as heads of their families and households.

The brand’s dedication to creating social change through fashion is exemplified by the “Escuela Johanna Ortiz”—an on-site program offering couture-level seamstress training to vulnerable and at-risk populations, benefiting more than 200 individuals.