By Tali Minor
Assouline, the French publishing house known for its covetable tomes celebrating all things luxury, has debuted a brand-new boutique at Bal Harbour Shops. The new space is the blueprint for Assouline’s new store concept, whose highlights include a cabinet de curiosités, and a salon for the Ultimate Collection. A first for the brand, the boutique also features a dedicated area for home fragrances, creating an immersive sensory experience that complements the brand’s renowned book collections, and exemplifies Assouline’s transition to a luxury lifestyle brand.
True to Assouline’s identity, every element of the boutique is meticulously crafted, using signature materials synonymous with the brand, such as rich wood with a walnut finish, vibrant red accents in Assouline’s trademark color, and gleaming brass. Custom fixtures and thoughtfully designed lit shelving enhance the browsing experience and highlight every Assouline collection. Black and white marble floors, inspired by the pattern of the iconic Palace of Versailles, pay homage to Assouline’s French heritage and provide the space with an air of timeless elegance. To celebrate the new boutique, we asked Alexandre Assouline, Chief of Operations, Brand and Strategy, to share his all-time favorite Assouline titles.
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Paris Chic
“A book that resonates deeply with me as a native Parisian; it captures the essence of the city I call home, blending elegance and style, in a way that feels both timeless and contemporary.” -
Formula 1: The Impossible Collection
“This masterpiece book perfectly encapsulates the thrilling world of Formula 1, beyond the races. From the stunning photography to the meticulously curated content, every page delves into the engineering marvels behind the cars, the brilliance of the teams, and the global appeal that makes this sport a cultural phenomenon.” -
The Impossible Collection of Wine
“This volume is a true celebration of the finest and rarest wines, curated by one of the world’s most renowned sommelier. I especially love the fact that the book is presented in a wooden crate, an exceptional packaging designed to evoke the elegance and tradition of fine wine.” -
Miami Beach
“This fun title showcases the vibrant spirit of one of the world’s most iconic destinations. From the moment I opened its pages, I was transported to the sun-soaked shores and lively streets of Miami Beach.” -
Yachts: The Impossible Collection
“What I love most about this book is its breathtaking and well curated photography. Each image is a stunning work of art, capturing the sleek lines, details, and grandeur of these magnificent vessels.” -
Pop Art Style
“Each page features iconic works from legendary artists like Andy Warhol, Roy Lichtenstein, Claes Oldenburg and more. The vivid colors, bold designs, and playful imagery perfectly capture the essence of Pop Art!” -
Oscar Niemeyer
“With images highlighting the fluid lines, bold forms, and harmonious integration with the landscape that characterize Niemeyer’s work, this book captures well the genius and legacy of one of the greatest architects of the 20th century.” -
James Bond Destinations
“This book delves into how these destinations were chosen, their impact on the storyline, and their cultural and historical importance. It also provides a detailed exploration of the places that have set the stage for some of cinema’s most memorable moments—that I love reliving through these pages.” -
Louis Vuitton: Virgil Abloh
“It is a magnificent tribute to the innovative and groundbreaking work of Virgil Abloh during his tenure at Louis Vuitton. Each page showcases Abloh’s revolutionary approach to fashion and design, the essence of his unique aesthetic, and the cultural impact of his collections.” -
Chanel – Book of 3
“This set of books is a stunning tribute to the elegance, innovation, and influence of the House of Chanel. It’s been one of our best-selling books for more than 20 years, and it still feels modern and timeless.”
