By Miles Conroy
Elisabetta Franchi has always had a certain instinct and intuition for what women want. Whether it’s sharp sartorial suits or glamorous cocktail and evening wear, her eponymous label’s pieces appeal to women who find in fashion the tools for self-expression.
These confident silhouettes take center stage at the brand’s new Bal Harbour Shops flagship—the very first to open stateside, and perhaps the brand’s greatest power play to date. The store’s opening reflects the brand’s intention to scale its global presence.
“I am thrilled to open our first boutique here,” says the brand’s founder and designer. “Miami is a city that marks an exciting step in our journey, and Bal Harbour Shops is the ideal location,” adds Franchi.
Inside the 1,000-square-foot boutique—an airy interior accented by a cream palette, wood paneling and mirrored walls—the mood is an opulent minimalism. Looks from the Fall/Winter collection—including exquisitely tailored blazers, perfectly pressed button-down shirts, sexy halter-neck dresses, and pants that have an enviable ability to elongate any leg—are just what you need to get through the holidays, not to mention Miami Art Week, in style.
And, coming soon, the BHS boutique will be the first to carry the Spring/Summer 2025 collection in an exclusive early release before rolling it out globally. A celebration of Elisabetta Franchi’s first decade of runway shows at Milan Fashion Week, “The Femme Paradox” collection explores the different facets of the brand’s ethos, and its founder’s vision to empower women through structured jackets, tailored trousers, and delicate lace, tulle, and corsetry details worked into ultra-feminine dresses. Also featured are its ready-to-wear pieces, shoes, and accessories rooted in Italian craftsmanship and creativity.
As a lifestyle label, Elisabetta Franchi has attracted a loyal community of fashion-forward, independent, and elegant women around the world, including celebrities like Zendaya, Angelina Jolie, Emily Blunt, Kate Hudson, Kendall Jenner, and Bar Refaeli, among others.