Stella McCartney has proved to be more than just a talented fashion designer. From fragrance to accessories, intimates to childrenswear, she’s quietly been building a lifestyle that we’ve become completely addicted to.
The latest addition to her empire is a new range from the Stella McCartney lingerie collection called “Stella”. If you’re not already familiar with the brand’s intimate apparel, there’s no better time to become acquainted. This super wearable everyday range incorporates innovative and cutting edge technology to create the thinnest, lightest and one of the most invisible collections on the market.
Who better than Stella to insist that we feel most comfortable in our own skin? After all, McCartney is a staunch vegetarian and won’t produce anything from animal skin or byproducts. And of course the new Stella range keeps to the eco-friendly philosophy of the brand using recycled metal hardware and organic cotton gussets.
The Stella range introduces a nearly nude wearing experience in five shapes: molded underwire, balconnet, plunge, strapless and a new silhouette ‘Supernatural.’ This completely wireless bra is the first in the market to be technologically developed to be almost invisible while providing amazing cleavage and an almost naked fit. (To get technical for a moment, the bra cups are made out of the thinnest and lightest foam—8mm versus the industry standard 12mm—making them 25% lighter than the average in the market!)
Three design styles are available in the Stella collection: Smooth, Lace and Mesh, each with an attitude and appeal of their own.
Find them all at Stella McCartney Bal Harbour, starting next week.