This is it—the week that the long-anticipated September issues arrive at home and on the newsstand. Besides over-burdened postmen and over-stuffed mailboxes, this week also means it’s the start of the season, and in effect, the start of the fashion year.
And just in time for “the new year,” Taschen has released the latest in its series of Taschen 365, Day-by-Day, celebrating fashion ads of the 20th Century. The beauty of this hardcover book is that unlike a calendar, it can be used every year!
It also seems apropos to be celebrating a century’s worth of ads right now, as those artistic expressions of commerce have certainly been grabbing headlines lately. And when it comes to the sport of “how many pages in that September issue?” ad pages count big time! It was noted almost a month ago that Vogue leads the pack with 658 ad pages, followed by InStyle at 440, Harper’s Bazaar at 360 and W at 246.
But back to the creative side of commerce… the pages of “Fashion Ads of the 20th Century” alternate between the familiar—Calvin Klein Jeans, Valentino, Miu Miu and Yves Saint Laurent—and those that may be a bit less resonant, like Cannon Nylons, Arrow Shirts and Ties and Caravelle watches whose creative looks like it was conjured up on the set of Mad Men.
Each day is also stamped with a quote from fashion icons from the realms of design, publishing and film, like Diana Vreeland, Twiggy, Yves Saint Laurent and Oscar de la Renta, as well as from artists like Andy Warhol. Famous birthdays are also included on their respective pages.
Available at Books & Books Bal Harbour.